Nintendo Shares Fall 8.4% After Switch 2 Price Hike

Nintendo shares fell 8.44% to ¥7,020 on Monday after the company announced higher retail prices for its Switch 2 console.

The share level is the lowest since the end of 2023 and is about 51.25% below the August 2025 peak of ¥14,400.

Nintendo said the new Switch 2 pricing will take effect May 25 in Japan and September 1 in Western markets. The company cited rising costs for key components as the reason for the price increase. Market participants responded with mixed views, with some noting the change could support margins and others expressing concern that higher prices could reduce consumer demand.

In its financial release, Nintendo projected sales of 16.50 million Switch 2 units for fiscal year 2027. Company forecasts and analyst commentary indicate second-year sales may be lower than the first year of the product.

Nintendo plans major software releases that include Pokémon Winds & Waves, scheduled for 2027, and new entries in its 3D Mario and Zelda franchises that are in development.

Investors will monitor sales figures after the price changes take effect and upcoming earnings reports for data on unit sales and profit margins.