Xbox Reconsiders Showing PlayStation, Switch Logos
Xbox CEO Asha Shar wrote on X that the team is reconsidering showing PlayStation and Nintendo Switch logos at the end of game trailers while reviewing brand strategy.
In a post on X this week, Xbox CEO Asha Shar wrote that the company is debating whether to include PlayStation and Nintendo Switch logos on the end cards of Xbox game trailers. The discussion comes as Microsoft weighs publishing more first-party Xbox titles on competing consoles.
Microsoft CEO Satya Nadella wrote in his annual shareholders letter and spoke at a recent shareholder meeting that the company will continue Project Latitude, the initiative to bring select first-party Xbox games to platforms such as Nintendo’s Switch and Sony’s PlayStation alongside Xbox and PC.
Project Latitude is intended to identify titles that could be published on additional consoles. Microsoft has not published a list of games tied to the program and has not provided a timeline for any ports. Rumors have named Rare’s Sea of Thieves and certain Bethesda projects as possible candidates; Microsoft has not confirmed those names.
Phil Spencer, head of Xbox, has said the company aims to be clear with consumers about where they can buy Xbox games and has indicated future showcases would include other platform logos when relevant. Shar’s post focused on the specific practice of placing platform badges at the end of trailer reels.
Some fans have criticized ending trailers with rival platform logos, arguing it weakens Xbox branding. Other players say the badges provide useful information about where a game will be available. Shar described the discussion as part of a broader review of the brand’s strategy.
Microsoft has not announced any formal policy change, a list of titles for other consoles, or a rollout plan for revised marketing materials. Company spokespeople have not provided further details.
“We are reconsidering whether to show PlayStation and Nintendo Switch logos at the end of our game trailers as we rethink our overall strategy for the brand going forward,” Shar wrote on X. “We want to be transparent with consumers about where people can purchase games developed by us,” Spencer told reporters.
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