007 First Light cost $200M, sold 1.5M copies on day one

IO Interactive’s 007 First Light cost about 1.3 billion Danish kroner (roughly $200 million) to develop and sold 1.5 million copies within 24 hours of release, according to Danish reports. That figure makes the title the most expensive entertainment export produced in Denmark.

The game spent about seven years in production. The studio has not published a line-item budget, and the available figures do not specify how much was allocated to licensing the James Bond brand or to marketing.

A reviewer highlighted the game’s stealth mechanics and writing, describing parts of the script as comparable to a full-length Bond film and listing the title among their favorites of the year.

The reviewer also estimated that, after accounting for platform fees and other costs, the project may need to sell between four million and five million copies to break even.

IO Interactive has announced post-launch support, including updates to the game’s tactical simulation mode. The developer has not provided a detailed schedule for updates or an estimate of how post-launch content might affect long-term sales.

Amazon acquired film and intellectual property assets related to James Bond in recent years, which could affect licensing arrangements for games using the 007 brand. Neither IO Interactive nor Amazon has disclosed whether the reported development cost includes licensing or marketing expenses.

Industry participants are monitoring the title’s early sales and reception as they assess the economics of funding large-scale, licensed video games.