Annapurna hands out retro PlayStation press packs

Annapurna Interactive handed out press packs styled as retro PlayStation box art at Play Days, a press-adjacent event held during Summer Game Fest.

The mock packaging included PS2-style covers for Silent Hill: Townfall and Control Resonant (the latter presented in a “Greatest Hits” treatment), a PS1-style cover for The Lost Wild, and a Nintendo 64-style box for Demi and the Fractured Dream.

Photographer Kit Ellis posted images of the packs; the photos were shared online.

The packs’ contents were not disclosed. Attendees familiar with press kits expect items such as fact sheets, high-resolution assets and release dates rather than playable copies or new game footage.

Sammy Barker described the items as “freakin’ cool’.”

Annapurna has promoted several indie and mid-size titles in recent years and has used distinctive visual campaigns in past marketing. The retro-style press packs were distributed to press and creators attending Play Days.