Best Buy Email Error Makes GTA 6 Trailer Unlikely Today

Emails from the U.S. retailer suggested pre-orders for Grand Theft Auto VI would open Monday, prompting shoppers and members of the online community to post screenshots and speculate about a trailer. Forum administrators reviewed the notices and posted that the messages were a distribution error and not an official signal from the game’s developer. The administrators did not provide technical details about how the mistake occurred.

The messages had raised expectations that a new marketing push would begin this week. Rockstar previously said it will begin marketing GTA 6 this summer, and the game remains scheduled for release on November 19. Rockstar has not commented on the Best Buy messages or on the forum administrators’ findings.

Retailer systems can be populated with placeholder data or send test communications that are accidentally distributed to customers. Similar retailer listings and system errors have prompted earlier false alarms for the title.

With the Best Buy notices identified as an error, a May 18 trailer reveal now appears unlikely. Community members continue to monitor for a formal marketing kickoff from the publisher between late May and early summer, and the November release date gives the developer time to roll out coordinated promotional material.