GTA 6 misses May 26 launch; Take-Two keeps Nov. 19 date

GTA 6 did not launch on May 26 as originally scheduled. Publisher Take-Two Interactive confirmed the title remains scheduled for release on Nov. 19 after a delay announced late last year.

Take-Two executives reiterated the November target. Rockstar Games has scheduled formal marketing to begin in summer and expects the first major promotional activity next month.

There has been little new public material from Rockstar in more than a year, despite online rumors about additional footage. If marketing begins in summer, official gameplay or trailers could appear in the coming weeks.

GTA 6 follows Grand Theft Auto V by 13 years. In the interim, Rockstar released Red Dead Redemption 2 and continued updates to GTA Online.

Previous major Grand Theft Auto releases have driven hardware and software sales during the holiday quarter. Console sales outside of Nintendo’s new hardware have been relatively flat in recent months, a trend linked to higher console prices and broader economic headwinds.

Publishers, retailers and players are watching Rockstar’s marketing schedule and the Nov. 19 date to assess holiday demand. Many are awaiting the studio’s summer marketing push for the first substantial look at the game and confirmation that the launch remains on track.