SEGA used generative AI on Crazy Taxi: World Tour

SEGA confirmed on the Steam store page for Crazy Taxi: World Tour that it used generative AI as a support tool during development. The game is listed for Nintendo Switch 2; the store page does not include a release date.

The Steam listing includes a company statement: “At SEGA Corporation, we utilize generative AI as a support tool for developers, aiming to provide better content to our users and enable developers to focus more on creative tasks. We have used such generative AI support tools during development of Crazy Taxi: World Tour. No AI was used in reference to the performers in the game.”

The listing describes the tools as development aids rather than replacements for creative staff, but it does not identify which tasks were assisted, which vendors were used, or whether the tools were developed in-house.

The company emphasized that human performers were not created or replaced by AI, addressing questions about voice acting and likeness use.

The store entry does not specify the scale of AI use for this title. In the games industry, generative AI has been used for tasks such as text generation, asset iteration and prototyping; the listing does not state whether Crazy Taxi: World Tour used AI for any of these purposes.

Crazy Taxi: World Tour returns the arcade-style driving series known for timed passenger pickups, first appearing in SEGA arcades in the late 1990s. The Steam page offers limited details about gameplay, cast or additional platforms.

SEGA has not provided further technical details, a development timeline or a release window for Crazy Taxi: World Tour.