Sony PS5 Pro ad spotlights visuals as $899.99 price draws heat

Sony released a new commercial this week for the PS5 Pro that uses the tagline ‘every detail matters’ and highlights titles including God of War Ragnarok, Horizon Forbidden West, Ghost of Yotei and EA Sports FC 26.

The 30- to 60-second spot emphasizes image quality, referencing ‘super sharp visuals’ and other enhancements tied to the console’s refreshed hardware. Sony launched the PS5 Pro earlier this year as a higher-spec version of the PlayStation 5 and set the retail price at $899.99 in the U.S. and £789.99 in the U.K. The company has not released sales figures linked to the new campaign.

Reaction to the commercial on the platform’s YouTube page focused on the console’s price. Several viewers pointed to the $899.99 tag, with one comment reading ‘Every price increase matters.’ Consumers are weighing whether the upgraded model’s visual and performance gains justify the premium over the base PS5.

Technical coverage since the console’s launch has noted improvements to the PS5 Pro’s image-scaling system, identified as PSSR2. Firmware updates and refinements to the upscaler were issued after the initial release and are reported to improve image quality across a range of supported titles. An analyst who has followed PlayStation for more than 15 years wrote that the updated upscaler is starting to ‘reap dividends’ across several games and added that many players will notice only modest visual differences on a lot of titles.

Analysts have pointed to Grand Theft Auto 6 as an upcoming test case for the PS5 Pro. The title is expected to demand significant processing power and is likely to run best on the most capable hardware; how much the Pro improves that experience could affect some buyers’ decisions.

The PS5 Pro offers increased processing and advanced upscaling to target higher frame rates and resolution output on supported games. The console’s higher retail price followed recent price increases across consumer electronics, and the cost has become a central factor for gamers considering whether the performance and visual upgrades meet their priorities.