Target limits Pokémon merch and TCG to one per customer

Target has begun limiting Pokémon-branded merchandise and trading card game (TCG) packs to one per customer at select stores across North America. The restriction was put in place recently at participating locations.

Retail employees and shoppers reported that many Pokémon items and booster packs were being purchased in large quantities and resold at higher prices on online marketplaces. The per-customer cap applies to both Pokémon merchandise and TCG products at those stores.

The retailer has not released a national list of stores enforcing the cap or a timetable for a wider rollout. Target has not specified whether the limit will apply to online orders. Customers are advised to check with local stores for current purchase rules.

Pokémon trading cards have seen increased demand and rising resale values. Limited-edition releases and standard product launches have been targeted by third-party sellers. Some shoppers have urged other retailers to adopt similar purchase limits.

Target did not provide sales figures or details on how the limit will be enforced.