Xbox Game Studios opens official shop for Halo, Forza

Xbox Game Studios has launched the XBOX Game Studios Shop, an online store selling apparel, collectibles and everyday items tied to franchises such as Halo, Forza, Gears of War and Fable. The site went live today and offers hats, T-shirts, hoodies, drinkware and collectibles across a range of price points.

Microsoft said the initial collection will expand over the coming months, with new items scheduled to release alongside major game launches and other promotional events. The company plans to collect player feedback to refine the shopping experience as the catalog grows.

The XBOX Game Studios Shop joins Microsoft-operated franchise stores including the Blizzard Gear Store, Call of Duty Shop, Bethesda Gear Store and the Minecraft Shop. The new store provides a single location for licensed merchandise from multiple Xbox-owned franchises.

At launch the assortment focuses on everyday wear and lifestyle items so players can display support for their favorite games. Xbox Game Studios described the site as ‘your new destination for official merchandise’ and said the range will expand with future drops.

Xbox Game Studios manages a wide slate of titles; the company indicated more merchandise and announcements are planned through the year as new games and promotional opportunities arise.