Xbox user asks CEO Asha Sharma to remove McDonald’s dashboard ad
An Xbox user asked new Xbox chief Asha Sharma to remove McDonald’s Spicy McCrispy ads that began appearing on the console’s dashboard home screen.
A Reddit user posted a screenshot after a McDonald’s Spicy McCrispy advertisement appeared on the Xbox home dashboard and asked the new Xbox chief to remove the promotion.
The poster addressed Asha Sharma directly and wrote, “Please remove these types of ads off my screen.” The post appeared shortly after Sharma began in the role.
Commenters on the thread suggested steps other users can try. Several recommended turning off personalized ads in Xbox settings to reduce the appearance of unrelated third-party promotions. One commenter reported that disabling personalized ad tracking reduced non-gaming ads on their console.
The original poster and other users noted that McDonald’s ads have appeared on the Xbox dashboard before, making this an instance of a recurring pattern rather than an isolated occurrence.
Xbox dashboard promotions can include system messages, store offers and paid advertising sold to external brands. Some players have raised concerns when non-gaming ads appear in the main interface.
It is unclear whether Xbox leadership will respond to the Reddit request or change advertising practices. Until any official change, users can try adjusting ad personalization settings to influence what appears on their dashboard.
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